Mail nearly always reaches
the intended recipient
Mail is perceived as personal
It is not subject to filtering like emails
Mail has less competition than emails

People read their mail
48% read mail to unwind at the end of the day
42% look for financial savings
38% read mail to stay informed
64% shop from mail received

Businesses keep their mail
It permits easy comparison and note making
Mail can be shared with others
It points decision-makers to valuable web sites

Response Rates
Direct mail receives a 3.4% response rate
Email receives a 2.48% response rate
Newspaper ads receive a 0.5% response rate
Magazine ads receive a 0.17% response rate